The power of the media

Never appeal to truth and reality unless you are prepared for the anger that comes for disenchantment. Your doubts and hesitations will infect your execution. Establish your own name and identity by changing course. You gain more by finding a rich mine and mining it deeper, than by flitting from one shallow mine to another — intensity defeats extensity every time.

There is great power in tapping into the fantasies of the masses. Give people options that come out in your favor whichever one they choose. The best way to protect yourself is to be as fluid and formless as water; never bet on stability or lasting order.

By planning to the end you will not be overwhelmed by circumstances and you will know when to stop. And the way to seduce others is to operate on their individual psychologies and weaknesses.

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Become the focal point of such desire by offering them a cause, a new faith to follow. Dazzled by appearances, no one will notice what you are really doing. The resentment and ill will you stir up is stronger and lasts longer than any momentary change of opinion.

In fact, you have more to fear from friends than from enemies. Stage spectacles for those around you, then full of arresting visuals and radiant symbols that heighten your presence.

What has worth is worth paying for. Associate with the happy and fortunate instead. Gently guide fortune and help determine the future by thinking far ahead. Be conspicuous, at all cost.

By acting regally and confident of your powers, you make yourself seem destined to wear a crown. But isolation exposes you to more dangers than it protects you from, it cuts you off from valuable information, it makes you conspicuous and an easy target. Force them to make choices between the lesser of two evils, both of which serve your purpose.

Do not allow success to go to your head. Keep your words vague but full of promise; emphasize enthusiasm over rationality and clear thinking.


Only gods and the dead can seem perfect with impunity. Be the master of your own image rather than letting others define it for you.

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Make people depend on you for their happiness and prosperity and you have nothing to fear. Once your selective honesty opens a hole in their armor, you can deceive and manipulate them at will.

Always seem patient, as if you know that everything will come to you eventually. Never let yourself get lost in the crowd, then, or buried in oblivion.

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Your victims feel they are in control, but are actually your puppets. Make surrender a tool of power. But hire a former enemy and he will be more loyal than a friend, because he has more to prove.

You must seduce others into wanting to move in your direction. Instead, uncover something in your request, or in your alliance with him, that will benefit him, and emphasize it out of all proportion.

You can buy your own copy from Amazon. Too much innovation is traumatic, and will lead to revolt. Set a goal, and when you reach it, stop. Put your enemies off-balance, find the chink in their vanity through which you can rattle them and you hold the strings.

When looking for sources of power to elevate you, find the one key patron, the fat cow who will give you milk for a long time to come. If change is necessary, make it feel like a gentle improvement on the past.

You must seduce others into wanting to move in your direction. Powerful people impress and intimidate by saying less. He will find a way to ignore you.

Even if you are saying something banal, it will seem original if you make it vague, open-ended, and sphinx-like.

For a king respects himself and inspires the same sentiment in others.View the latest from the world of psychology: from behavioral research to practical guidance on relationships, mental health and addiction. Find help from our directory of therapists.

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power - Traduzione del vocabolo e dei suoi composti, e discussioni del forum. Dec 13,  · As revelations of sexual harassment break, women have been discussing the fallout and how to move forward.

Here, women from across the working world take on this complicated conversation. The 48 Laws of Power summary outlines three thousand years of experience in achieving power and success in a list of simple rules and laws - the laws of nature.

The power of the media
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